Tuesday, May 16 • 16:15 - 16:55
Designing for the mass market customer LIMITED

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Limited Capacity seats available

Nearly 2 billion people are excluded from the formal financial sector. Many have simple goals for their financial health. Yet a large number of mass market products and services fall short of their expectations. Human Centred Design (HCD) can help to address underserved markets for which there is a lack of data regarding existing behavior, or for which needs and preferences are poorly understood. The talk highlights how personas can help to decode the mass market into meaningful segments, that are the first step to creating high adoption products and services.

avatar for Priti Rao

Priti Rao

India Creative Lead, Dalberg Design
Priti is a Creative Lead at Dalberg Design India. Her expertise lies in helping organisations become purpose-led, and building a culture of innovation to compete in rapidly changing global markets. She’s partnered closely with clients such as Samsung, Nike, Dr.Reddy’s... Read More →

Tuesday May 16, 2017 16:15 - 16:55 IST