2017 ICT4D Conference

Projecting Health is a Community Led Video Education (CLVE) project for health education that builds on a model developed by Digital Green for Agriculture education. The key components of CLVE are locally created videos, facilitator led dissemination sessions, and structured community oversight. PATH has implemented the project in rural areas of Uttar Pradesh, India. In four years, 85 videos have been screened in a total of 10,047 sessions reaching about 110,000 target beneficiaries directly. The deployment is managed by community based organizations who have Community Resource Persons create videos in the villages. ASHAs present the videos in Mothers' groups and at Village Health and Nutrition days, often using Pico projectors. Topics of videos include maternal, neonatal and child health, adolescent health, WASH, vector borne diseases and nutrition.

Over the years, the project has experimented with different types of video screenings in addition to the core Mothers group screenings. This talk will focus on extension to the core model including:
• Adolescent Screenings: Screenings for adolescent girls, both in and out of school, have been a great success for our model. The video on adolescent health has been liked very much by the girls as well as their parents. Demand for more screenings come regularly from the school teachers, parents and most of them from the adolescent girls itself.
• Hard-to-reach screenings: The population which is either not able to access the health services or the health services are not able to reach certain population are catered with additional screenings through tablets or mobile phones during home visits/ small group meeting.
• Male Screenings: Though being an important part of the family and community, it has been our challenge to conduct these screenings with males due to their unavailability in the village in the daytime. Special strategies has to be worked out with them for agreeing on the time and venue for the screenings in future.