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Thursday, May 18 • 15:00 - 15:45
How ICT can overcome barriers to engage poor consumers LIMITED

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Limited Capacity seats available

Sustainable enterprises that engage poor consumers can face a host of barriers that prevent their sustainability and scale.  The presentation will cover how ICT can be used to address the following barriers: Lack of financing, weak distribution channels, insufficient labor, adaptive management, and knowing location characteristics that enable success.   Better targeting and ICT services can not only eliminate barriers but also assure greater success for a market segment that struggles to go to scale.

avatar for Kathryn M. Clifton

Kathryn M. Clifton

ICT4D Knowledge Management and Communication\'s Specialist, Global Data Analytics and Reporting Lead, Catholic Relief Services
Kathryn M Clifton - Works fostering new approaches to ICT4D at CRS, documenting learning, and assisting in communications. Prior to this role Kathryn worked in implementing technology in agriculture programming. She is passionate about sustainable business models and approaches.
avatar for Melissa Persaud

Melissa Persaud

Director of Partnerships, VOTO Mobile
Melissa Persaud is Director of Partnerships at VOTO Mobile, a global mobile engagement social enterprise. In her role, she builds and maintains partnerships with impact-oriented organizations in order to provide better choices for more voices around the globe. Personally, Melissa... Read More →

Thursday May 18, 2017 15:00 - 15:45 IST