2017 ICT4D Conference

eFresh is using Digital Platform for Agriculture and technology tools for promoting Smart Agriculture. eFresh supporting safe and sustainable agriculture through Good Agricultural Practices by promoting GAP demo farms in important crop production centers. eFresh initiatives are supported by National Bank for Agriculture and Rural Development , ICRISAT-ABI, German Development Cooperation, etc..,

Challenges for Agricultural Development in India - Low Productivity of agricultural commodities Ex: Chickpea production of 0.9 MT per hectare versus 2.8 in China. High Post harvest Losses due to poor farm infrastructure - Losses of 20 – 30%. Farmers receive only a small portion of the Consumer Price - 10 to 23% versus 64 to 81 % in Developed Economies. Complicated Supply Chains increasing transactional costs - Increase by 25 to 40%. Lack of awareness on technologies and GAP - Dependent on dealers for advise

eFresh initiatives:

“One-stop solution for knowledge and market access for the farmers” through its business verticals
1) Farmers Development Center activities – Sale of Agri inputs, Connecting farm produce to market, Customer hiring services for large farm equipment, Soil & Water testing, Provision of Advisory services , Farmers skill development and Good Agricultural Practices for promoting the cultivation of safe food at farm level
2) Digital Platform for Agriculture - One Stop Source of Knowledge in Agri Domain with Innovative Features. Supports in transforming rural India into a Digitally Empowered Agricultural Knowledge Economy. Enhance efficiency in agricultural production through skill development and electronic delivery of suitable information. Timely information and advisory to farmers Crop Technology, Weather updates, Commodity Prices, Advisory services, Govt. support schemes, Modern Technologies, Repository of success stories.
3) Market Linkage - Connecting farm produce to market through – Consolidation, Better Price, Primary processing, Packing, Sales